In order to increase company’s reach across different regions mainly to garner strong financial results many businesses spend a lot on analysing the new markets and entry to the same. Over the years, companies have adopted numerous strategies to tap the new market by collaboration, partnership, or new product launch strategies.

We at Mnemonics design and develop an end to end market entry strategy completely derived from Primary & Secondary Research. Mnemonics strongly believes that the on-field analysis is more important in detailing the key aspects of the business expansion. Our research team thoroughly analyse the region based on Primary Research with respect to end users, supply/ value chain stakeholders, competitors, regulatory bodies and other associations. This has helped client to have a holistic view of the new market. Further, through our Lead Generation Service we recommend clients to have initial entry level partner for smooth functioning at operational level.

We plan and design Market Entry based on the following key research approaches.
  • Primary Research
  • Competitor Analysis
  • Porters Five Analysis
  • SWOT Analysis
  • Pricing Analysis
  • Regulatory Overview
  • Secondary Research

Our strong in-house analyst team has designed a prototype questionnaire for data collection. Further the data repository has helped us to benchmark key parameters of the new products with the previous conducted products. With the use of Data Analytics tool like SPSS, CrossTab, SAS, R etc. our researcher projects and forecast the future market scenarios for 5 years. The market entry services are also custom made according to the scope of the client thus it includes tapping local as well international market.
Pricing on request and dependant on number of users and geographical coverage.