HIV: Patient Digital Landscape
Date: Feb-2019 | Id: MACRC-1181 | Geographical Scope: US, EUCAN | Publisher: CmaxInsight
This report can be delivered to the clients within 7-10 Business Days. “HIV-Patient Digital Landscape” report provides a full picture of multichannel activity directed towards patients in HIV. Patient-specific digital research helps to understand patient journey mapping for more effective patient engagement. The report answers some key questions: • What are the key online channels for pharma content distribution across the patient journey? What type of information and resources do consumers want across digital channels from pharma? • Which digital content should we prioritize, and through which channels should distribute to reach our audience most effectively? • Which channels, sources and platforms are your audiences relying on for information and decision-making? • What are the common feature on the competitor website? • How can pharma brands help to maximize patient adherence to their medicines? This report helps marketers, multichannel teams and commercial leaders to: • Understand the extent of your competitors’ digital outreach, including disease awareness, patient education and support and more • Benchmark digital patient models and strategies against competitors • Learn which innovators are winning and why • Implement best practices and prioritize the right content and support • Validate your plans and justify investment in digital Note: Certain sections of the report would vary according to the availability of information. This report can be delivered to the clients within 5-7 business days.
1. Executive Summary 2. United States: Patient-directed Activities • Recent developments • Regional channel strength overall • Regional overview by channel • Branded websites • Case study of top branded websites • Unbranded websites • Case study of top unbranded websites • Mobile applications • Case study of top mobile apps • Social media account • Case study of top social media account 3. EUCAN: Patient-directed Activities • Recent developments • Regional channel strength overall • Regional overview by channel • Branded websites • Case study of top branded websites • Unbranded websites • Case study of top unbranded websites • Mobile applications • Case study of top mobile apps • Social media account • Case study of top social media account Appendix Report Methodology Disclaimer About CmaxInsight